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3 THINGS FOR ADS TO CONVERT MORE

Facebook ads - 3 things for ads to convert more

Are you struggling with ads not converting?

You’re not the only one!

Facebook ads can be tricky without any ad strategy or much experience.

I’m here to help you fix it!

NUMBER ONE – NAILING YOUR AUDIENCE

With Meta’s removal of more detailed targeting options during 2024 and letting the algorithm learn from your ads, nailing your audience in your ad copy is more relevant than ever.

Ask yourself (before running any campaign):

  • What people to target?
  • What are your audience’s needs, struggles, and desires?
  • How can you make your solution to their problem intelligible?

When you can answer these questions, you know what your audience wants and needs, and your message will be more effective and persuasive.

NUMBER 2 – CHOOSE A GOAL

Always set a goal for your campaign, or you’re missing out!

Meta will search for relevant people most likely to engage and interact with your ad based on your goal.

Unfortunately, choosing the wrong goal is something I’ve experienced my clients do before working with us.

It’s a mistake that can be vital for your success with Facebook ads.

You can write a kicka$$ ad copy and design the sh** out of it, and your ad will not perform as well as it could if you choose the wrong goal.

Choosing the right one isn’t always easy.

The best way to describe it:

Find your goal based on the results you’re expecting.

NUMBER 3 – WRITE YOUR HEADLINE

The headline should be stop-scrolling and intriguing enough for your dream clients to keep reading.

It’s the gateway to your content regardless of whether we’re talking ad copy, captions, emails, etc.

A strong headline should be clear, concise, and interesting enough for the reader to keep reading.

Don’t skip this -it’s the first your audience will see in your ad copy.

AND DON’T FORGET

Use call-to-actions (specific actions you want your customers to take) every time.

A good CTA converts and ensures that your customers interact and “force” one to react.

Want to try out free ad templates for your next Facebook campaign?

Why do you need this? It makes it more fun to create ads!

You’ll get instant access to..

  • Canva templates in the creative library
  • Scripts with examples ready to be adjusted by you
  • I’ll help you set goals for your advertising